Original Creator of the Best Black Pepper Crab
Our story began in 1982 with the creation of the Original and Best Black Pepper Crab, a dish that garnered the attention of both locals and international guests alike.
True to our name, LONG BEACH Seafood was situated along the beach and was one of the few restaurants that served decadent local cuisines. As a local restaurant that was frequently patronised by the British Army and locals who dined out during celebratory occasions such as Weddings, we soon became a popular go-to lively destination.
Long Beach is also the first restaurant in Singapore to bring in premium live seafood. A delicacy that was rarely served in the past but has now grown to become the crowd’s popular favourites.
Brought in 20 years ago in the 1980s, these seafood include the Air Flown Live Alaskan King Crab, Razor Clam, Abalone Conch, Mouse Cowrie, Tiger Sea Mantis, Geoduck, Robin Triton Clam, Japanese Hokkigai Clam and more.
At Long Beach Seafood, we pride ourselves in offering the finest exotic live seafood and creating memorable dining experiences for our beloved patrons. As the saying goes, “You never know what premium seafood is until you have dined in at LONG BEACH Seafood”, dining with us is certainly an experience not to be missed.
With years of providing Premium Live Seafood, we have established ourselves as a household name to Seafood Lovers worldwide.
Our diverse array of Live Seafood signatures is bound to present you with an intricate ride of flavours and an unforgettable dining experience.
Creation of the Original & Best Black Pepper Crab
This was also the year when we officially incorporated Long Beach Seafood at the outlet LONG BEACH MAIN, as the Long Beach Seafood Flagship store
Opened our 2nd Outlet Long Beach UDMC
Being right at the heart of Singapore’s seafood centre, Long Beach at UDMC was and still is a popular seafood paradise for locals and tourists alike.
A dining location where diners can enjoy the gentle coastal breeze and an abundance of live seafood.
The relocation of Long Beach MAIN
We relocated our Main outlet – Long Beach MAIN to near ECP, where alongside Long Beach at UDMC, we continued to be a bustling seafood paradise.
Launch of our 3rd outlet Long Beach IMM
Also known as Singapore’s largest shopping mall in the 90’s. Conveniently situated in the West, Long Beach IMM served the Western crowds with delectable live seafood dishes.
Opened our 4th outlet Long Beach Marina
Located at Marina South, a popular recreational and leisure area for families, couples, and friends.
The relocation of Long Beach Marina
We relocated Long Beach Marina to Dempsey Road as Long Beach @ Dempsey.
Situated away from the city area, it’s a tranquil enclave that remains to be many seafood lovers’ favourite to dine at till this day.
Opened the outlet Long Beach KING
Located at the Stadium Boulevard next to Kallang Park, the outlet was highly accessible to seafood lovers.
Being a single-storey outlet, it was especially suitable for family outings and friendly to those with mobility issues.
The relocation of Long Beach MAIN
We reallocated Long Beach MAIN resources to Long Beach King and Long Beach at Stevens, due to National Parks acquiring the land for future development.
Opened the outlet Long Beach @ Stevens
Located next to Hotel Mercure Singapore.
With an elegant and classy European interior design, diners could expect a warm dining experience.
Rejuvenation of Long Beach IMM
A revamp from monotone hues to an oriental interior with warm hues.
Long Beach IMM was also upgraded to be more family and corporate-friendly with the incorporation of semi-private dining pods and installation of projectors and speakers in its private rooms.
A Year of Change
Long Beach King and Stevens’ resources were reallocated to Long Beach @ Robertson Quay.
This was also the year where we underwent major renovation works at Long Beach @ Dempsey, with a transformation from a more traditional interior design to a classy oriental and modern ambience.
An expansion of the Alfresco dining areas was also completed to accommodate more diners who prefer to dine in the lush greenery. This revamp elevated the dining experience of many with its new look.